Riding the rollercoaster that was and is the COVID-19 pandemic, live events needed to adapt and create a safer event experience for the new reality while keeping the same excitement and togetherness that guests have come to expect. Together Again was the first major outdoor concert series emerging out of the pandemic in 2021 in Canada; a celebration of getting through the tough times and a showcase on how events could come back safely.
With over 18,500 attendees during the 8 event days last Summer, concert goers were treated to tableside service of drinks and merch simply by scanning a QR code and paying on their phone. This eliminated lineups throughout the festival and created unique activation opportunities for our partners. The VIP experience with over 1,400 tables set up at the historic racetrack infield was very well received and a hybrid version of the concept will be used in 2022.
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